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Co-Founder & CEO

Matan Shemesh

Matan Shemesh, (39): Former Ladbrokes Israel CEO. Matan has years of hands on upper management experience in leading an online operations and marketing strategies and multi departmental teams.

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Co-Founder - Marketing Expert

Ilay Biran

Ilay Cohen Biran, (A lady never tells), Former Ladbrokes Head of PPC. Above the benchmarks results with more than 15 years of experience in PPC. Highly proficient in customer acquisition, business development, conversion optimization and all things related “search”. 

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