Here at Market Online we follow closely and monitor upcoming trends. The question how trends evolve is a conversation of its own, but once a trend is detected it's important to study it and understand how it may impact the strategic planning moving forward.
By the time a trend is being mass-marketed innovators are already experimenting with new strategies behind the scenes. With this in mind, it's important to keep trends in perspective by following the ones that compliment your business and continuing to experiment outside of mainstream practices. In other words, don’t overlook the possibility of starting your own trends.
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Now, let's look at which marketing trends are gaining momentum right now:
1. CHATBOTS
Chatbots are computer programs that mimic human conversations through audio (had a conversation with Siri lately?).
Today's chatbots are powered by artificial intelligence that allows them to become increasingly more effective over time. The more information the chatbot digests from customer conversations, the more capable it becomes at resolving complex requests.
An increasing number of businesses — Kik, Uber, Sephora — are now utilizing the technology...
An increasing number of businesses — Kik, Uber, Sephora — are now utilizing the technology to provide superior customer service. According to eMarketer, 1.4 billion people interacted with a chatbot in 2015. With that said, the capabilities of chatbots go beyond answering simple sales and marketing questions. The software can also be used to increase brand engagement, and even promote conversions.
2. STORYTELLING
Interrupting customers with boring, self-serving product pitches is no longer acceptable. An increasing number of brands are turning toward storytelling. With that said, defining the practice of storytelling within a marketing context isn't always easy.
The idea is to illustrate how your organization's mission relates to its products and services.
Here at Market Online we help our clients figure out why their customers should care about what they have to offer and create stories that support those claims in an entertaining way. Increased engagement equals better conversions.
3. VIDEO MARKETING
You're probably bored with hearing about how big of an opportunity companies have to make a splash with video. However, it's coming up again for a reason: Very few companies are wholeheartedly embracing video as a marketing strategy.
By 2019 the medium is expected to represent more than 80% of all internet traffic. Another eye-opening statistic? Businesses using video grow revenue 49% faster than those who don't. Here at Market Online we help our clients create engaging videos that help them grow their community but most importantly their bottom line.
WHICH TREND WILL YOU EMBRACE?
As you know, it's impossible to follow every single marketing trend. However, consistently experimenting with at least one of the aforementioned strategies may give your campaigns a serious boost.